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Penta Digital, Inc. July 16, 2008


An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of everyday life.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
John McAuley
Idea of
the Week





The Perfect Score
A Message From John McAuley
The Way I See It

A Not So Trivial Pursuit

In 1979, two friends – Scott Abbott and Chris Haney – sat down to enjoy a game of Scrabble. As they unpacked the board, they discovered that some of the pieces were missing. Rather than look for another game to play, they decided they should try creating a board game of their own. Two years later, the duo introduced the first prototype of what would become Trivial Pursuit.

At the time they started working on Trivial Pursuit, neither Abbott nor Haney had any experience creating games. Abbott was a sports editor for the Canadian Press in Montreal, and Haney was a photo editor for the Montreal Gazette.

The game itself met initially with a tepid response. Abbott, Haney, and their business partners – Chris's brother, John Haney, and friend, Ed Werner – sank just about everything they had into its development. The quartet pushed hard to get it released and saw their dreams come true in 1983, when sales in both Canada and the United States topped the million mark. The following year proved even more successful, as Trivial Pursuit soon became a household name.

At the time, Trivial Pursuit was viewed as an overnight success. In truth that “night” had been long, hard, and fraught with anxiety. Here's the way I see it: Overnight successes seldom happen overnight. They typically take time and involve a fair amount of sacrifice, sweat, hard work, and tears.

At Penta Digital, we understand the work you've put into building your company or career, and we realize it certainly has been no trivial pursuit. So whether you're still struggling through the overnight – or enjoying the light of the dawning day – give us a call. We want to help you look good on paper.


John McAuley
Idea of the Week
6 Ways to Settle the Score

To score or not to score? This question faces anyone creating a printed piece that must be folded before mailing, display, or delivery. While in some cases folding without scoring will be sufficient, in others, scoring eliminates any color cracking on the fold and can make all the difference in producing an elegant final result.

The top consideration in whether or not to score a printed piece is the thickness of the paper being used for the project. As a general rule, paper that is 100 lbs. or heavier should be scored before folding. Other instances where scoring the paper is recommended would include:

Checkmarks and text box

Budget cuts typically mean that scoring is the first to go, but you may seriously want to reconsider. The risk of not scoring a folded piece includes unsightly creases and buckling around the folded area.

You have a number of options when it comes to scoring a printed piece. The highest quality scoring process is called the Letterpress Score, but here are six other scoring options commonly available as well:

1) Letterpress Score

A steel rule is formed in the desired shape and braced in wood affixed to a metal frame. Paper is then pushed between the steel form and the press.

Examples of Scoring

2) Rotary Score

This process utilizes a pressurized roller system to make the score.

3) Litho Score

Also known as a "press score," a metal rule with a heated back is attached to the impression cylinder, and a scoring rule makes the crease as the paper runs underneath it.

4) Heat Score

This technique is most effective on heavier coated paper stocks and involves heating a copper die to around 350 degrees.

5) Wet Score

A directed stream of water moistens the area where a fold is required. (Not recommended on coated papers.)

6) Impact Score (Electronic Knife)

A knife with a fixed-width steel rule strikes the sheet within a channel to create the score and crease.

We're here to help you settle the score! You might want to know about different scoring options, but you certainly don't need to worry about the best way to get the perfect score. That's our job. If you have questions about whether scoring your printed project is the best option, give us a call. You'll receive guidance on the best options for your folded piece so that you can create a result you and your customers will love!



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