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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to pentadigitalinc.com.

Penta Digital, Inc. July 16, 2008


An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
John McAuley
Idea of
the Week





It's Time to Lead Your Flock
A Message From John McAuley
The Way I See It

A Not So Trivial Pursuit

In 1979, two friends – Scott Abbott and Chris Haney – sat down to enjoy a game of Scrabble. As they unpacked the board, they discovered that some of the pieces were missing. Rather than look for another game to play, they decided they should try creating a board game of their own. Two years later, the duo introduced the first prototype of what would become Trivial Pursuit.

At the time they started working on Trivial Pursuit, neither Abbott nor Haney had any experience creating games. Abbott was a sports editor for the Canadian Press in Montreal, and Haney was a photo editor for the Montreal Gazette.

The game itself met initially with a tepid response. Abbott, Haney, and their business partners – Chris's brother, John Haney, and friend, Ed Werner – sank just about everything they had into its development. The quartet pushed hard to get it released and saw their dreams come true in 1983, when sales in both Canada and the United States topped the million mark. The following year proved even more successful, as Trivial Pursuit soon became a household name.

At the time, Trivial Pursuit was viewed as an overnight success. In truth that “night” had been long, hard, and fraught with anxiety. Here's the way I see it: Overnight successes seldom happen overnight. They typically take time and involve a fair amount of sacrifice, sweat, hard work, and tears.

At Penta Digital, we understand the work you've put into building your company or career, and we realize it certainly has been no trivial pursuit. So whether you're still struggling through the overnight – or enjoying the light of the dawning day – give us a call. We want to help you look good on paper.


John McAuley
Idea of the Week
How to Perfect Your Sales Copy

While the word 'Pastor' may evoke religious connotations, the term is more accurately defined as 'shepherd.' This leader of others protects their flock, caring for them and loving them through each step of their journey. Doesn't this sound like the role of a marketer as they define and lead others through their customer journey?

In this sense, P.A.S.T.O.R. is a framework for communication; a way of writing copy that will resonate with your audience and keep them engaged. It starts with defining your audience and ends with asking for a response to your offering.

P.A.S.T.O.R. Image

When you use this framework in your sales copy, you're providing the caring and protective nurturing that your flock needs to make a decision. Your customers will show their appreciation for your technique through increased sales!



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